Brief introduction on Digital Marketing
Gone are the times when companies wont to invest a payment of dollars in printing pamphlets and advertisements. With the digitization, there has been a substantial shift from the utilization of traditional marketing methods to a digital one. Traditional methods like advertisements through medium and by distributing pamphlets is slowly fading and is now being replaces by far more affordable e-media.
Before understanding Digital Marketing, allow us to first dive into why traditional methods failed and why there’s an urgent calling to shift to digital marketing.
Traditional Marketing Methods
Even today, when people believe advertising, they mention traditional methods of selling good and services. These methods include the utilization of medium like newspapers, magazines, pamphlets and billboards to advertise some product/service. This also includes use of radio and tv services to advertise about your product.
These methods are well tried and tested and that they have a proved success rate. But there are some disadvantages thereto . the main one is that the cost. Using medium costs tons of cash and takes during a lot of your time and energy . tons of manpower goes into ensuring the circulation of the ads even through TV ads.
Costs incurred are high but the impact can’t be denied. Traditional marketing may be a trusted method and is deployed by companies for every and each product. But with everything going digital, companies are now switching to travel online then do you have to .
ABC of Digital Marketing
Let us first understand what Digital Marketing is.
Digital Marketing is that the marketing of products and services using digital technologies mainly with the utilization of internet. Social media, mails, blogs, videos. Basically, everything are often used for digital marketing. It also includes use of tele marketing and digital posters for the advertisement of the merchandise or service.
Companies have realised the potential of digital marketing and that’s why the late 2010s saw a rapid boom within the use of digital media for advertisement. the benefits are many to talk of. Firstly, it saves the value of paper and banner printing. All those dollars spent on getting pamphlets printed is now being saved. It also helps the corporate to stay better track of expenses and therefore the related outcome.
Why Digital Marketing?
With more and more people logging on , there’s a requirement to digitalise each and each thing, be it business operations to financing and advertising. we’ve already seen how Traditional marketing methods create huge piles of expenses. What’s more considerable is that the people are moving from TV to YouTube, Newspapers to e-papers and Magazines to blogs. there’s an enormous shift in user based experience. Around 80% of smart phone users are present in social media platforms and this number is large . It’s gigantic.
Now, during a platform like this, you get every kind of interaction that any company might ever needed and this brings in a chance to succeed in more and expand more.
With traditional approach, the reach was local and once you invest more, it’ll get national but not effective in fact . Unless you invest crazily! At such rates, you’ll be done even before you create it to the local topic of the day. What else are you able to expect by distributing pamphlets? we all know that traditional method is overwhelmingly effective. The result’s the expansion of giants like Microsoft, Subway and lots of more. But this is often valid for giant firms only. For entrepreneurs, it’s an enormous step to take a position such a payment of cash for advertising.
Now with digital methods, these firms have now an choice to target specific people which mean business to them. The investment is considerably less and therefore the impact is notable on many scales.
An Example to simplify things
Let’s assume you begin a corporation producing wooden crafts. you’re presented with two options to plug your product. Either you select medium and television ads otherwise you chose the new digital way. If you decide on the normal method, you would like to develop a billboard be it for a newspaper or TV or a pamphlet. you would like to spend huge amount of cash to spread the word and even after you are doing , there are few chances that you simply will get as many purchasers as you desired. And there are chances that you simply cannot reach to an enormous concentration of firms who are in need of wooden crafts.
Let us start with the digital marketing now. You undergo the websites of the businesses who affect wooden crafts. It are often sellers, consumers or middle agents. You create social media accounts and keep advertising to a gaggle of specific people or a community. Not only that, you’ll integrate ads to YouTube and other video streaming sites which have videos associated with crafts. this manner specific people that have an interest in crafts will see what you’ve got to supply additionally to the regular audience present online. This targeted approach narrows down your work and you get genuine interested customers.
So what does one think? there’s obviously tons of research work involved in Digital Marketing but it’s fun. And yes, it’s super effective.
We know how important Traditional Marketing is. And thereupon , we realise what Digital Marketing can do. Thus, we recommend you to use a mixture of Traditional and Digital Marketing methods. There are few risks with Digital Marketing. the probabilities of slow client feedback or sometimes the absence of clients are often fatal unless you retain on with Traditional Marketing hand in hand. the utilization of latest along side the promise of the Old way can definitely assist you flourish your business in no time.
Where to start out with?
This new process are often complicating to an entire lot of you. to not worry anymore. There are tons of creative ad agencies who are dedicated to form this gruesome process easier for you. for little businesses, it’s ideal to contact these firms and allow them to develop marketing strategies for you. There are many ASO companies in Bangalore and other metro cities who are working extremely well in helping clients to develop marketing solutions.